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Communication agency company
Accounting for approximately 40%, communication agency companies (including brand agency company, media agency company, digital marketing company) will be our key group participating in this activity, and expect to exchange some experience in digital media with the person of the same trade or business, and get acquaint with the development trend of digital media at present. Among these companies, the international companies invited by us account for 60% above. The person we invited includes the president, CEO, managing director, chairman, executive innovation director, innovation director, customer director, media director, planning director, strategy director, etc., of advertising companies.
Entrepreneur and advertiser
Accounting for approximately 20%, entrepreneur and advertiser are more and more confused how to make effective and good utilization of advertising budget with the coming of digital media age. They will show great interest in some marketing cases concerning digital media as well as some new media forms and technologies in our activities. The marketing directors and managers of general enterprises will receive invitations from us.
Media agency
Accounting for approximately 20%, many new media agencies are obfuscated for profit-making mode, and they desire to know how to gain recognition from advertisers and communication agency companies with their media value in future marketing trend, and how to obtain real advertising income in future. Generally will restrict inviting media agencies, without restricting CEOs and core managements of some relatively well-know digital media companies at present from participating.
Media
Media takes up for 15%; as the highest-end industrial media in the circle, the third-typed persons is highly identified by all major media in the industry for its professionalization and influence, and we got nearly 50 media participants just in the last year. Magazine & newspaper accounts for 80% thereinto, and network media accounts for the rest 20%. The media invited by us mainly accounts for 40%, 20%, 20% and 20% respectively in advertising communication field, network media, financial & economic media and mass fashion category.
Communication universities and colleges
It accounts for approximately 50% (including professors, post-graduate students); in each activity, we always invite educators and scholars from some famous communication universities and colleges, as well as post-graduate students recommended by each major university and college and expected to participate. To integrate resources from universities and colleges via activities is much helpful for supporting our activities academically. Among these universities and colleges, we have very good cooperation relationship with the Advertising College of Peking University and Communication University of China. Generally speaking, both the president and vice president of the Advertising College will receive our invitation letter.
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